PRIVACY POLICY

This Privacy Policy describes how By Laurelle (“we,” “us,” “our”) collects, uses, and shares information when you visitbylaurelle.com (the “Site”), contact us, or book an appointment.

1. Information We Collect

A. Information you provide to us

• Contact details: name, email address, phone number.
• Appointment details: services requested, scheduling preferences, notes you submit.
• Client intake information (optional): allergies, medications, pregnancy/nursing status, medical conditions, skin sensitivities, past cosmetic procedures, and other information relevant to safe service delivery.
• Payment information: we do not store full payment card numbers; payments are processed by third-party payment processors.
• Communications: messages you send via forms, email, phone, or SMS.

B. Information collected automatically

• Device and usage data: IP address, browser type, device identifiers, pages viewed, and interactions with the Site.
• Cookies and similar technologies: used for Site functionality, analytics, and performance.

2. How We Use Your Information

• Provide and manage appointments and services
• Communicate with you about bookings, reminders, aftercare, and updates
• Process payments and prevent fraud
• Improve the Site and customer experience
• Send marketing messages (where permitted and/or with your consent)
• Comply with legal obligations and enforce policies

3. How We Share Your Information

We may share information with:

• Service providers who help operate our business (e.g., website hosting, email/SMS providers, analytics providers, payment processors)
• Professional advisors (e.g., legal, accounting, insurance) as needed
• Law enforcement / regulators when required by law or to protect rights and safety
• Business transfers (e.g., merger, acquisition, or asset sale), where permitted

We do not sell your personal information.

4. Health Information & Intake Forms

5. Cookies, Analytics, and Tracking

We may use cookies and analytics tools (such as Google Analytics or similar services) to understand Site usage and improve performance. You can control cookies through your browser settings. If you disable cookies, some parts of the Site may not function properly.

Do Not Track: Some browsers offer “Do Not Track.” There is no universal standard for responding to these signals, so we may not respond to them.

6. Marketing Communications

If you opt in, we may send promotional emails or texts. You can opt out at any time:

• Email: use the “unsubscribe” link in the email
• SMS: reply STOP (message/data rates may apply)

Even if you opt out of marketing, we may still send non-promotional messages like appointment confirmations or important service updates.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

8. Data Retention

We keep personal information only as long as necessary for business purposes (appointments, records, legal compliance, resolving disputes) unless a longer retention period is required or permitted by law.

9. Your Privacy Rights

Depending on where you live, you may have rights such as access, correction, deletion, objection, restriction, or opt-out of certain uses. To make a request, contact us using the details below. We may need to verify your identity.

10. Children's Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us and we will take steps to delete it.

11. Changes to This Privacy Policy

We may update this policy from time to time. The “Last Updated” date shows when it was most recently changed. Your continued use of the Site after changes means you accept the updated policy.

12. Contact Us

By Laurelle
Email: laurelle@bylaurelle.com
Phone: 6613126139
Address: 28200 Bouquet Canyon Rd, Santa Clarita, CA 91350